Four epicenters of business model innovation books

This lends itself well a technique called epicenterbased ideation. Innovation is arguably one of the hottest business topics of the decade. Each of the four epicenters can serve as the starting point for a major. We can distinguish four epicenters of business model innovation. There are several epicenters, or sources, of business innovation. The top books in innovation, new product and service development, business strategy, organizational culture for innovation, and tools for creativity. If you apply your usp to a business model pattern, youll move from implementing a metoo business model into the realm of business model innovation. Osterwalder and pigneur 2010 distinguish between four epicenters of business model. When hbs professor clayton christensen introduced the concept of disruptive innovation in his book the. Hundreds of business books are published each year focused on some aspect of innovation. In the book business model generation which i highly recommend, there is a section closely related to this concept called epicenters of business model innovation. These four types of innovation epicenters of the business model are important. The business model canvas is a framework proposed by alexander osterwalder and yves pigneur in business model generation enabling the design of business models through nine building blocks comprising.

How to use the business model canvas for innovation. What mix of products and services should you offer. Business model generation by alexander osterwalder. Osterwalder applies the four actions framework from blue ocean. The business model canvas can be a terrific ideation tool if you know how to use it as such. Analysis, business model, design, ideation, innovation, platform, process. Business model design techniques ideation four epicenters of business model innovation resourcedriven. Such change or innovation in the business model can occur in various of its dimensions. The 4 types of innovation and the problems they solve.

This lends itself well to a technique called epicenterbased innovation. You have to now where your strenghts are, so that you emphasize your strategy there, and recognize the impact it has on the other 8 blocks of your business model. Starbucks business model innovation by alix dimercurio on. Design techniques for business model generator slideshare.

Prepared by hani tarabichi from business model generator book. A business model should include nine basic building blocks. In general, there are 4 epicenters of business model innovation. This book will give you deep insight into the nature of business models. Pdf changing and pivoting the business model in software. Since business model innovation response to emerging user needs and pressing. Business model patterns with a unique selling proposition. This summary is part of a collection of the best books on growth.

One way this works is to clear your business model of eight boxes, leaving the focus on one. Awesome, because this is all about startup business model design strategies. I am an associate professor of strategy and entrepreneurship at the london business school. Osterwalder and his cocreators define a business model in a malleable way that empowers the reader to extend, expand, and modify existing business models. At its simplest, it demands neither new technologies nor the creation of brandnew markets. The business model canvas is the central concept of the book and. With epicenterbased ideation, you effectively have nine different boxes, or epicenters, to play with in order to generate more ideas.